Ixora Solutions, Author at Ixora Solutions

June 15, 2024 by Ixora Solutions

Backlinking in SEO: The Secret to Rank High

Let’s talk about backlinks—the unsung heroes of SEO (Search Engine Optimization). If you’ve ever wondered how some websites shoot to the top of search engine results pages (SERPs) while others stay stuck on page two (a.k.a. the “forgotten zone”), the answer often lies in a solid backlink strategy. In this…

June 10, 2024 by Ixora Solutions

A/B Testing: A Complete Guide in 2024

A/B testing, also known as split testing, is a powerful experiment-driven approach used by marketers, product teams, and data scientists to make informed decisions. It helps businesses compare two or more variations to see which one performs better in achieving a specific goal. Whether it’s an email subject line, a…

June 5, 2024 by Ixora Solutions

Understanding the Different Types of Google Ads

When it comes to digital advertising, Google Ads is a powerhouse. With so many options, it can feel like you’re stepping into a buffet line with everything from Display Ads to Shopping Ads. But don’t worry, I’m here to help break down the different types of Google Ads in a…

June 1, 2024 by Ixora Solutions

What is Bidding in Google Ads and How Does It Work?

Google Ads is one of the most powerful tools for digital marketers, providing a platform to reach billions of users searching for products, services, or information. One of the core components of Google Ads is bidding. Bidding determines how much you’re willing to pay for your ad to appear in…