Google Ads

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June 5, 2024 by 

Understanding the Different Types of Google Ads

When it comes to digital advertising, Google Ads is a powerhouse. With so many options, it can feel like you’re stepping into a buffet line with everything from Display Ads to Shopping Ads. But don’t worry, I’m here to help break down the different types of Google Ads in a…
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June 1, 2024 by 

What is Bidding in Google Ads and How Does It Work?

Google Ads is one of the most powerful tools for digital marketers, providing a platform to reach billions of users searching for products, services, or information. One of the core components of Google Ads is bidding. Bidding determines how much you’re willing to pay for your ad to appear in…