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several business people brainstorming ideas
April 2, 2025

Common Branding Mistakes and How to Avoid Them

Your brand is like the personality of your business – it’s how people recognize, remember, and connect with your company. Branding is more than just a catchy logo or an attractive color scheme; it’s the complete story of who you are, what you do, and why you do it. Think…
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how to create Viral content
October 15, 2024

Creating Viral Content: The Science Behind Online Trends

Let’s talk about going viral. You’ve seen it—a meme, a video, or even a tweet suddenly popping up everywhere. It’s on your timeline, in your group chats, and maybe even on the news. The idea of creating viral content can feel like chasing a unicorn, but guess what? There’s actually…
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pay per click
September 15, 2024

SEO and PPC: Which Strategy Is Right for Your Business?

So, you’re trying to grow your business online and are wondering whether to invest in SEO or PPC. It’s a common question, and honestly, the answer isn’t one-size-fits-all. Let’s break it down in a simple, casual way to help you figure out which strategy fits your business best. Table of…
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build a brand that stands out from the crowd
August 20, 2024

Build a Brand That Stands Out in a Crowded Market

In today’s fast-paced business world, standing out in a crowded market is no small feat. With countless brands vying for attention, creating a unique identity is essential to capture and retain your audience’s interest. Here’s how you can build a brand that not only stands out but also resonates deeply…
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