Marketing Archives - Ixora Solutions

June 10, 2024 by Ixora Solutions

A/B Testing: A Complete Guide in 2024

A/B testing, also known as split testing, is a powerful experiment-driven approach used by marketers, product teams, and data scientists to make informed decisions. It helps businesses compare two or more variations to see which one performs better in achieving a specific goal. Whether it’s an email subject line, a…

June 1, 2024 by Ixora Solutions

What is Bidding in Google Ads and How Does It Work?

Google Ads is one of the most powerful tools for digital marketers, providing a platform to reach billions of users searching for products, services, or information. One of the core components of Google Ads is bidding. Bidding determines how much you’re willing to pay for your ad to appear in…

May 27, 2024 by Ixora Solutions

Best SEO Tools to Boost Your Website’s Rankings

In the world of digital marketing, Search Engine Optimization (SEO) is essential to improving your website’s visibility and driving organic traffic. But SEO can be complex, requiring not only an understanding of best practices but also the right tools to streamline the process. In this blog, we’ll explore some of…

May 13, 2024 by Ixora Solutions

Digital Advertising: Tips for brand Success

In today’s fast-paced digital landscape, advertising has evolved beyond traditional formats like TV, print, and radio. Businesses of all sizes are now leveraging digital advertising to reach a global audience, promote their products, and drive sales. However, with so many options available, navigating the complex world of digital advertising can…